{"id":17310,"date":"2017-05-05T08:00:15","date_gmt":"2017-05-05T12:00:15","guid":{"rendered":"https:\/\/clemson.world\/?p=17310"},"modified":"2017-05-05T08:00:15","modified_gmt":"2017-05-05T12:00:15","slug":"national-championship-logo","status":"publish","type":"post","link":"https:\/\/clemson.world\/archive\/national-championship-logo\/","title":{"rendered":"The story (and the alumnus) behind the championship logo"},"content":{"rendered":"

\n
1<\/div>
<\/div><\/div>
2<\/div>
<\/div><\/div>
3<\/div>
<\/div><\/div>
4<\/div>
<\/div><\/div>
5<\/div>
<\/div><\/div>
6<\/div>
<\/div><\/div><\/div><\/div><\/div>
1
<\/div><\/div>

The orange semi-circle that surrounds \u201c2016\u201d is meant to be a rising sun, illustrating the rise to prominence for the Clemson Football program and a long period of greatness ahead.<\/p>\n<\/div><\/div>

2
<\/div><\/div>

Bar and stripes at the top represent the look of Clemson\u2019s helmet, a theme found in much of the athletic department\u2019s designs done by Kallin.<\/p>\n<\/div><\/div>

3
<\/div><\/div>

Two palm trees represent Clemson\u2019s two national championships, both clinched in the state of Florida (Miami in 1982 and Tampa in 2017).<\/p>\n<\/div><\/div>

4
<\/div><\/div>

The words \u201cNational Champions\u201d in the center are set in Paw Hammer, a proprietary font created for the athletic department as part of a 2013 rebranding initiative.<\/p>\n<\/div><\/div>

5
<\/div><\/div>

The bottom shape housing \u201cClemson Tigers\u201d and leading to the Tiger Paw is an inverted pyramid, a nod to Coach Dabo Swinney\u2019s \u201cbuilding block\u201d wall outside the locker room in the WestZone that shows the season game schedule represented by blocks with the national championship game at the top.<\/p>\n<\/div><\/div>

6
<\/div><\/div>

Tapered border near the top mimics the pedestal for Howard\u2019s Rock.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/main><\/div><\/div>