Fast fashion, Fisher explains, is “all based on the principle of sell, sell, sell and has become a machine of reproduction that isn’t focused on quality, sustainability or the conditions of the workers. Slow fashion is coming from a more intentional focus so you are making exactly the amount that can be sold.”
Fisher runs Revivall out of Bozeman, Montana, and ships its small-batch, American-made women’s clothing nationwide and even to Australia and Canada. Sometimes, she will notice a Clemson-based address on an order.
“It makes me happy when I think that my aesthetic is appreciated by people in a place I lived,” Fisher says. “I envision my clothes walking around there, and it feels like a little part of me is there too.”
One of Fisher’s goals is to make Revivall zero waste, with as little impact on the environment as possible. “The name [Revivall] actually came to me on Easter weekend,” she says. “Something just kind of hit me, and it was a really powerful moment in my life where I thought about revival and reviving all fabrics to keep them out of the landfill.”