Watching the Clemson Tigers win the school’s second football national championship was a moment we will never forget. Whether in Tampa, Clemson or in living rooms across the country, the euphoria felt as the final second ticked off the clock turned into immense pride for all of us as Clemson fans and members of the Clemson Family.
The spotlight has been shining brightly on the Clemson brand and, after two consecutive trips to the final game of the College Football Playoffs, the Tiger Paw is more recognizable than ever, and its value has never been higher!The national championship was a success for Clemson on many levels beyond the game itself, and I am grateful to everyone — from the team and coaches to our fans and alumni, and faculty, staff and students — who played a role in that success.
Bringing home the 2016 College Football Playoff National Championship trophy, and all of the resulting exposure that comes along with it, certainly doesn’t hurt our student recruitment or interest-generating efforts. In fact, we are having another record-breaking year in admissions with applications for undergraduate admission up 12 percent from this time last year, which was also a record-breaking year.
We also saw a huge surge in web traffic and social media engagement around the time of the national championship game. Our main Clemson website had more than a quarter of a million visits from a national audience, and web traffic during the national championship game itself was five times normal levels for that day of the week.
During the week between the national championship game and our wonderful parade and celebration, Clemson’s Facebook page recorded more activity than the 10 largest university accounts — combined! This strong engagement is indicative of the power of the Clemson brand, and I am proud of the work our University and athletics communicators did to leverage the opportunity on behalf of Clemson.
When a university has a winning athletics program, donors are energized and willing to help reach new levels in academics, as well as athletics, with funding for facilities, endowed chairs or other programs to benefit all students, faculty and staff. This has certainly been the case for Clemson, as last year was a record year for gifts received.
There is ample anecdotal evidence to show the connection between opportunities for donor support with increased engagement activities around post-season and national championship events. The post-season games provided for Clemson a one-of-a-kind experience of engaging our donors and alumni that is not available during the regular season. The additional engagements and positive momentum resulted in at least seven or eight major gifts we may not have received otherwise thanks to our generous alumni and donors.
Clemson is a championship university in so many ways, including the way our fans support our Tigers with great sportsmanship and class and the positive ways in which our coaches and players represent the University on the national stage. Along with having the best college football team, we are one of the top public universities in the country, thanks to the hard work and dedication of our faculty and staff. And the nation has taken notice. Go Tigers!
Clemson team recruits citizens scientists to answer the question.
In the liturgy of a late spring night, the call and response of a tree frog chorus accompanied the fireflies’ ethereal light, as a guard let in a dozen people to the Cooper Library to launch a “flash” mob.
It was the May 31 kickoff for 2014 Clemson Firefly Count, part of a project investigating the question, “Are fireflies vanishing?”
Over the summer, firefly census takers would count lightning bugs for the fifth year in a row. New technology was being used, and the Vanishing Firefly Project team of scientists and students was keeping their fingers crossed that it would work without a hitch.
The count this year included new and improved mobile apps, software to view the count in progress and social media to get the word out. The work spanned the University, calling on talents of entomologists, environmental and computer scientists and science educators.
Computer science senior Joshua Hull hunched over his laptop, checking the computer network that collected observers’ tallies and displayed their locations. He also had upgraded one of two mobile apps people used to “phone” in their counts.
“I feel like my mother must have felt when she dropped me off at college,” Hull said. “She had prepared me the best she could, and it was time to let me go into the real world. But I’m not going to cry like she did.”
Hull paused, scanning a new screen load of data. “Unless things go bad, then I might cry.”
By the end of the evening, Hull was smiling, not crying.
Are fireflies disappearing? A lot of folks say so. They remember summers when children dashed and darted through the dark holding an empty jelly jar in one hand and its lid poked with nail holes in the other in pursuit of the greenish glow. Triumphant young whoops of capture and the bittersweet release “bye-bye firefly” are not heard so much today.
Nostalgia needed to be buttressed by science, and so the Clemson Vanishing Firefly Project began. It was started by a scientist who had not seen a firefly until he was an adult, and then became enchanted by the blinking little lights in the night.
“My family had not yet come from California, so I was working late,” said Alex Chow, an associate professor stationed at Clemson’s Belle W. Baruch Institute for Coastal Ecology and Forestry in Georgetown. “As I walked from my office to the dorm, I saw these lights in the woods, and I didn’t know what they were.”
Chow grew up in Hong Kong, where he never saw fireflies. During his first southern summer in 2008, Chow enjoyed the light show. The next year, he did not see as many fireflies. His curiosity was piqued.
“We had done some prescribed burning, and I wondered if it had affected the fireflies,” Chow said. A biogeochemist, Chow studies how land disturbances such as fires, flooding or timbercutting, affect soil and water chemistry. He could imagine a relationship between firefly abundance and changes in their habitat. Chow decided to do an observational study looking for the effect of human activities on firefly populations. But Chow wasn’t a firefly guy.
“I needed an entomologist,” he said.
Chow searched the Clemson faculty and found one in Florence, which was closer to him than Clemson. But there was a problem.
“I didn’t know anything about fireflies, but I was willing to learn,” said Juang Horng “JC” Chong, stationed at the the Pee Dee Research and Education Center. Chong specializes in controlling insects that harm ornamental plants and turfgrass. Landscape plants and grass are multimillion-dollar industries in South Carolina.
Chong reviewed firefly studies and found that nothing had been done to learn about fireflies in South Carolina since the 1960s.
With so much to do on a spare-time project, the researchers had to be committed. Are fireflies worth the work?
“Absolutely,” said Chong. “Fireflies may not be endangered, but they are an indicator of environmental conditions. Just as important, fireflies affect our feelings about the future. What kind of world are passing on to our kids? I want my children to see fireflies like I did growing up in Malaysia.”
That Chow did not see fireflies growing up and Chong did see them lights the way to understanding what fireflies can show us about the environment. In Chong’s Malaysia, the fireflies that flash synchronously in large groups in the mangroves near Kuala Selangor are an international tourist attraction. In South Carolina, fireflies in the Congaree National Park swamp glow en masse, too.
Water or moist areas is one key to a robust firefly population. Another is tall grasses, bushes and trees. But perhaps the most important element is darkness.
Chow’s Hong Kong is a nightmare for fireflies. The bright white lights of a big city make it virtually impossible for one firefly to see another’s flashes. And the glow is not simply an ornamental taillight, but the medium by which the fireflies communicate about safety, food and sex. Light pollution prevents the signals from being seen.
Add the concrete and asphalt landscape of urban living and the malls and lawns of the suburbs, and it’s not hard to believe firefly numbers are declining.
But are they really vanishing, or is it just that many of us now live in places where fireflies do not flourish?
A CRACKERJACK TEAM
Chow and Chong needed help counting fireflies. They didn’t have the time or resources to sample beyond Georgetown, so the scientists turned to the public, launching a citizen-science project. The researchers also needed to enlist experts who could help them. Chow sent emails and made phone calls and began to assemble a crackerjack team.
David White was the first onboard, coordinating the computer work. Director of environmental informatics for Clemson’s Cyberinstiute for Technology and Information, White developed the firefly webpages and mapping programs.
In 2009, the tallies were recorded on paper, and researchers would enter the data online. Then White installed a Web page form in 2010 that observers could use directly via computer. Chow, Chong and White knew what was needed to make the process easier.
There had to be an app for that.
So Chow made calls.
“I was at a conference three years ago in Raleigh when my cellphone rang — it was Dr. Chow,” said Roy Pargas. “He introduced himself and said he was involved in counting fireflies.”
Pargas is an associate professor in human-centered computing. He teaches courses in mobile app design and development — Apple IOS in the fall and Android in the spring. Students have to put theory to use.
“Students can work alone or in groups, but theyall have to do projects that produce a benefit — help students learn, help faculty teach, help Clemson in some way,” said Pargas. “Dr. Chow’s project was a good fit. I mentioned it to my Apple class.”
A student volunteered immediately. Doug Edmonson developed the iPhone app, continuing to work with the firefly project until he graduated. Josh Hull took over from Edmonson, seeing the app through its latest version in the Apple online store. New for 2014 was an Android app done by Greg Edison (“my dad is Tom but no relation to the inventor”). Edison installed a nifty feature, a light meter that lets the user measure the level of ambient light, which may correlate to the number of fireflies seen.
BRIDGING THE GAP
While it would be years before there would enough observation data to determine the fate of fireflies, Chow and Chong were seeing something notable, and they sought to publish their findings.
“We wanted to write up what we were learning about citizen-participation science research,” said Chow. “But we were out of our depth — I do soil, JC does insects. We needed somebody in education.”
Chow again asked around, and Joe Culin, an associate dean and entomologist in the College of Agriculture, Forestry and Life Sciences, suggested a collaborator.
“I knew right away I wanted to work with them,” said Michelle Cook, associate professor of education. “Fireflies offer a way to help people learn about who scientists are and how they work.”
Cook’s specialty is science education, a hot topic in the national conversation about what students need to know in order to succeed. Science depends on creativity and figuring things out. Cook advocates adding more inquiry activities that teach and encourage students to work out experiments, using the scientific method, which relies on accurate and repeatable data.
Cook and doctoral student Renee Lyons analyze survey results from firefly counters who volunteer to answer online questions. A number of firefly counters see their efforts as helping scientists. Some believe that the count can have an impact on environmental concern, but other are unconvinced that there is a link between human activities and environmental problems. Overwhelmingly, people surveyed enjoyed participating.
“It helps build a bridge between scientists and the public,” said Cook. “People get to know and talk with scientists, connecting to their work.” The bridge helps people not only develop a positive attitude about science but also helps encourage kids to try science.
This year, Lori Tanner joined the project as well. Tanner is part of the Clemson IT ivision and runs the Digital Learning Resource center, where firefly mission control set up in the library. The center looked like a high-tech movie set with projections of stunningly sharp digital images, maps and displays of Internet chatter about the firefly project.
Tanner is a specialist in social media — the buzz of the digital communities populating the Internet. Weeks ahead of time, Tanner and recent biosystems engineering graduate Devin Schultze kept the web-based world informed about preparations for the count and how to participate. Well more than 40,000 people were reached digitally.
In previous years, older people were the largest group of firefly counters. The 2014 counters in their late 20s to mid 30s comprised the larger group, a shift Lyons attributes to an increased use of social media.
By the end of the May kickoff night, nearly 500 people had reported firefly counts. Two months later, it had risen to more than 3,095 — one from Italy. They had reported seeing more than 62,400 fireflies.
The Vanishing Firefly Project is on the glow.
The New York Times article about the Vanishing Firefly Project.
CBS Sunday Morning recently produced a story about synchronous fireflies in Tennessee.