Marketing Students Attend New York Business Meeting

MEETING WITH SCOTT PELLEY AT CBS WAS JUST ONE of the highlights of a weeklong “business meeting” in New York this spring as part of the marketing course, “Gateways to World markets.” During the trip they met and discussed current brand marketing and communication trends and strategies with top executives from global brands such as American Express, CBS, Sports Illustrated, Ogilvy & Mather advertising, L’Oreal, Chobani Yogurt, Jet Blue and Yelp.