By age 10, Alex Skatell already had a knack for knowing his market. He convinced his dad to take him to Wal-Mart to buy 24-pack cubes of soda. From there he filled a rolling cooler with ice and the soda and went and sat on the smoldering hot corner near a halfway house and a golf course and just waited. The people came to him since he was selling soda for less than the local convenience store.
“I was doing so well that after a while [the convenience store] called the police on me. I was 10 or 11. I was really young. And they called the police on me to get me to move because they said I was taking their business,” Skatell laughed.
But he saw a need and anticipated it. Supply. Demand. Market-setting trends. He sees them.
Now, he’s anticipating the news, media and how stories will unfold and how people want to view, read, scroll or listen to their stories. Since his days on the corner, the construction science major has carried the same attitude into his ventures creating start-up Independent Journal Review and co-founding IMGE, a digital consulting firm. In the last year, Skatell was named to Forbes “30 under 30” rising stars in media and was also named to Wired magazine’s “20 Tech Insiders Defining the 2016 Campaign.”
“I made a bet that I thought iPhones were going to change how we communicate with one another. … And I made a bet that Facebook … was going to change how news was distributed. So I didn’t just talk about it, I went about figuring out how this platform was going to do that and how could I best invest my time and energy into understanding this platform that would change how news was distributed,” he said.
This past fall Independent Journal Review played host to a Republican debate in New Hampshire along with ABC News by providing first-hand accounts from the candidates’ and viewers’ perspectives.
“So what our experience allowed to have happen was for everyone in America to have input in who’s up and who’s down during the debate. That’s what Americans are looking for in news. They expect the news not to tell them how to think, but show them what is happening and let them make their own decisions,” he said.
Skatell’s success looks like it happened overnight, but success and building two companies with 105 employees took a lot of rejection.
“Entrepreneurship is also just getting rejected and punched in the face nonstop. You really have to be a glutton for punishment,” he said. “You have a lot of people tell you no, and you have to make a lot of decisions that won’t go over well with a lot of people, but you know you have to be confident in your decisions and your vision. The barriers to entry for just anyone right now are so low. You don’t have to ask for permission.”
“I saw an opportunity,” he said. “There have been several times in my life where I’ve seen opportunities and I’ve leveraged just a very little amount of capital at my disposal and made big bets on whether or not those things would change an industry.”