Getting Women Rolling
Robin Lennon Bylenga is getting women rolling.
Bylenga has always been conscious of physical fitness, but when she decided to take up cycling, she found the atmosphere of the typical bicycle shop intimidating and often geared toward male cyclists in products and shelf appeal. Bylenga decided to open a bicycle shop geared toward women cyclists.
In 2010, she founded Pedal Chic. The colorful Greenville store carries footwear, helmets, pads, sports apparel and clothing, as well as commuter, road and mountain bikes. Operating on the premise that men and women shop differently, think differently and purchase for different reasons, this entrepreneur has gained national attention for her efforts and business.
Pedal Chic was named “Best Bike Shop for Women” in 2012 and one of “America’s Best Bike Shops” in 2013 at Interbike, North America’s largest bicycle trade event. Bylenga and her shop have been featured in publications such as Garden & Gun, Money, Adventure Cyclist, Southern Living, Greenville Business Magazine, Momentum Magazine and The Boston Globe.
Bylenga, daughter of former Clemson president Max Lennon, received her master’s degree in human resource development from the University. She’s a board member of Bike/Walk Greenville and a motivational speaker for women’s cycling and exercise, and for entrepreneurial and empowerment opportunities.
Bylenga is passionate about what women can achieve.
For more information about Pedal Chic, go to www.pedalchic.com.