Alumni survey: You spoke, and we listened.

Alumni pie charts numbersEvery three to four years, we survey alumni to gauge how we’re doing as an alumni association. We look to see how you feel about the University — about choosing to attend, your experience as a student and as an alumnus — and what impacts your current opinion of Clemson. We also want to discover what you need from us and how we can better serve you.

We use this information as we plan for the future, as we decide which programs need to change and how can better serve you, the alumni of Clemson.

This year, we sent out more than 65,000 surveys, and 3,782 of you responded. Here is just a snapshot of the survey results.

SATISFACTION INDEX: 91%

The “Satisfaction Index” is calculated by averaging responses to these four questions, with the result being expressed as a percentage.

• How would you rate your decision to attend Clemson?
• How often do you promote Clemson to others?
• Which of the following best describes your experiences as an alumnus/a?
• Which of the following best describes your overall current opinion of Clemson?

While the national average is 80 percent, Clemson’s number has moved up from 89 percent in 2012.

When asked what impacts their overall current opinion of the University, alumni ranked these items highest:

• Value and respect for degree
• History/tradition
• Accomplishments of students
• Providing scholarships
• Campus aesthetics (e.g., buildings, grounds, etc.)

Modes of communication

Alumni rated email, Clemson World magazine and the Echo (electronic newsletter) as the three most important communication methods. Younger alumni feel that we’re not using email as effectively as possible. We also need to improve in the areas of invitations to University and alumni activities, and to communicate more effectively about services and benefits of being an alumnus.

The importance of alumni involvement

When asked, “How important is it for you and alumni in general to do the following and how well does Clemson do at supporting alumni in doing them?” alumni ranked four areas of alumni involvement as “very important.” The top two were serving as ambassadors by promoting Clemson to others and identifying job opportunities for graduates. In both of those areas, we need to provide more support for alumni. Third ranked was recruiting students, and fourth was providing financial support for Clemson (e.g., donations). Alumni feel Clemson supports them well in those roles.

Alumni Services needs

Alumni rated the following services as most needed:

• Networking
• Career search strategies
• Career planning, mapping and goal setting

Not surprisingly, all three were ranked higher by younger alumni.

We’re moving forward.

Thank you for letting us know what you think. We have already begun planning in the areas you’ve told us need improvement, and we’ll communicate with you about the process and ask for feedback.

 

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