Shica Hagood Little saw her waistline expand as she was drinking multiple cups of sugar-and-cream-filled cups of coffee while teaching and working on her Ph.D. in education leadership at Grand Canyon University. But Little wasn’t ready to cut coffee from her routine. Something had to give. That’s when she got in her kitchen and started from scratch.
She bought cream, butter, spices and vanilla and blended it with a hand blender. “It came out horribly,” she said. “It didn’t perform the way it should and didn’t taste the way it should,” she said. “So I started researching.”
More than 2,000 batches later, she’s the proud creator of “Dr. Shica’s Healthy Surprises,” which includes “Incredi-Whip,” a coffee creamer, fruit dip and whipped cream in one. “Initially the product was called “Coffee Whip,” but once I started working with a couple of the stores and buyers, I decided it should be not only for coffee drinkers, but for everyone,” she said. The product doesn’t include artificial colors or flavors, high fructose corn syrup, carrageenan or gluten. With many of the ingredients that were going into her 1,000-calorie cup of coffee gone, Little said she was able to drop about 40 pounds using her product instead.
The next step was to bring Incredi-Whip to the masses. Little saw an audition for “Hatched” on the CW network, where entrepreneurs pitch their brands to business moguls. Her pitch was a success, and she partnered with investors Mark Koops, “Hatched” TV executive producer, and Freddy Cameron, retail expert and host of season 1 “Hatched,” to bring her product to Walmart, Sam’s Club and Kroger. “What that show did for me is amazing,” she said. “They have consumers come in and try your product so you have real-time feedback, and they tell you what you have to do to get on shelves.”
Little has gone on to appear on another show called “MVP: Most Valuable Partner” on Verizon’s Go90 television, where she earned the endorsement of basketball star Kevin Durant and his mother, as well as three other sports stars on the series. Little’s research showed Durant’s mother was an avid coffee drinker, and he was going to 7-Eleven every night to get her a coffee.
Little knew she had her hook. “I didn’t know if any of them wanted to work with me, but they all worked with me.” Little said she always dreamed of being “somebody” and going to California to lead her life. In October she was able to make her dream a reality and work full time for her brand that’s helped her rub elbows with industry titans and earn superstar endorsements.
— Julia Sellers